Own the road and the moment in the Upshift FEAR Hoodie—a bold reminder that courage isn’t the absence of fear; it’s riding straight through it. The front sports the clean Upshift mark with a rising red arrow, while the back hits hard with the red-boxed F.E.A.R. graphic and “Face Everything And Ride,” built for riders who push past limits on and off the bike.
 
Midweight comfort with a soft interior that layers easily under a jacket or over base layers for cool morning starts and late-night returns. 50% pre-shrunk cotton, 50% polyester
 
Minimal up front, full-send graphic on the back—perfect for meetups, garage nights, and everyday motivation. 
 
 Easy-care construction for repeat wear from commute to canyon to coffee stop.
 
Note: White garments may present as slightly off-white due to fabric properties.
 
Made to order just for each rider—production takes a bit longer, but it cuts waste and keeps us building smarter, not bulkier.
 
Face everything. Ride anyway. Upshift.
 50% pre-shrunk cotton, 50% polyester